I’ve been asked to talk Twitter and other hot social networking sites a lot lately by the media and local communications groups. Part of the reason why is that the producers and group organizers see me online, being social. I am not wasting time online, but instead building and nurturing relationships with others who are in the biz (media, PR pros, clients, etc.) Thats basically the point of social media. A new way to build relationships and get the word out and learn.
I was on 12 News Morning show today. Here is a clip.
If you’d like a few bits of info on what social media is about and how it can help you, see below:
USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
Social media, broadly defined, is internet communications services that provide the means to interact with a narrowly defined or selected group of people who share similar interests.
Popular Social Media Sites:
YouTube: Videos online of anything and everything. Send, comment or upload your videos to share with others.
Yelp: Allows users to post reviews, photos and descriptive information and can become a top referring website
Flickr: Photosharing site. Post photos, do basic editing, share photos or have others upload their photos with yours (for example a family gathering, everyone puts their photos on one page.)
Facebook: Created as an interface for social interaction where users join groups and share information between people with similar interests.
Digg: Is a way to classify and bookmark web content. It allows users to share important URL’s with others and together build a storehouse of knowledge about a particular subject.
Twitter: Twitter is like a micro-blog, where you can follow people you find interesting and share common interests
Tips to get started: Find a blog that is of interest to you. Or, find a blog about a topic you’d like to learn more from. Comment once in a while.
Start a Facebook page and look for old school friends or neighbors to get back in touch. Become a “Fan” of your favorite busineses, tv shows, etc Start a Fan Page for your business or cause and use it to update others on whats happening in your biz and interesting articles that relate. Post photos, events, news.
Use Twitter to discuss topics, news, etc in 140 characters or less. Use it on your phone to discuss whats happening now, wherever you are!
It’s a Marathon, not a sprint. Learn as you go. Good way to find more common ground with younger generation, too. Social Media is how they converse!