For more than 8 years I have been working hard to get my small business clients on TV, on the radio, in newspapers, magazines and mentioned in blogs. They’ve learned the early bird gets the worm, buying an ad doesn’t guarantee a story and that patience pays off….plus many other lessons during our adventures in …
Back in the summer of 2005, I made a lot of changes. After enduring micro-managing bosses (twice in 5 years) and not feeling fulfilled or happy with what I was doing, I decided to quit my job at an ad agency and start my own business. Before quitting, I had saved up some money to …
Continue reading “A look back at the start of THE MEDIA PUSH (and lessons learned along the way)”
A challenge I have when explaining the benefits of PR is that it is not easy to explain. PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships …