Tired of your foundation not matching? Frustrated with your make-up fading throughout the day? The cause of these problems and more could be from expired make-up. Women of the Valley can toss out their old beauty products for a chance to win a year of beauty. Zethina Cosmetics & Skin Care is using their one-year anniversary at the Citadelle Shopping Plaza in Glendale to help customers realize the importance of throwing away expired make-up and discover the fine line between the right and wrong shades for their skin.
Beginning Wednesday, October 1st, Zethina Cosmetics is encouraging customers to bring in their expired make-up to the store and start taking steps toward healthier skin. Nine out of 10 women are currently using products that are past the expiration dates. The out-of-date products are warned to be a “hothouse” for bacteria, according to experts for the College of Optometrists.
“I have some women who have been using the same tube of lipstick for three or four years because it is their favorite color,” said Zethina Haehl, owner of Zethina Cosmetics and Skin Care. “They don’t realize they are carrying years worth of germs on their expired make-up.
The collection of expired make-up will end on Saturday, Oct. 25 with Zethina Cosmetic’s One-Year Anniversary. On the day of the party, customers will be able to guess the number of discarded pieces of make-up that were collected throughout the month with the hopes of winning $2,500 worth products, spa services and make-up. Every customer who participates in the make-up return will receive a V.I.P. pass for the party and receive a free on-the-spot consultation, one extra guess toward the grand prize, plus an additional 10 percent off all products on the day of the anniversary.
The public is welcome to the celebration from 10 a.m. – 4 p.m. at the Citadelle Shopping Center located at 19420 North 59th Avenue E-510 Glendale AZ 85308. Light refreshments will be provided along with store-wide sales. Free services will include: brow waxing, hand treatment, make-up consultation with complementary make-up matching, polish change and chair massages.
Zethina Haehl has been a professional make-up artist, TV personality and business woman in Arizona for 18 years. Zethina can currently be seen regularly on ABC 15’s Sonoran Living Live and has worked with major TV and Cable shows on ABC, CBS, NBC, MTV, VH1 and the Today Show. Her work has been featured in numerous national publications, including W and Seventeen, Phoenix Magazine, Bride and Modern Bride. Clients include Pink, Tori Amos, Jane Seymour, Lisa Ling and more . Zethina has always aspired to create a make-up line that would out perform any other on the market and stand up to the high expectations she holds for herself and her clientele. After years of research and product development Zethina Cosmetics was born. A new store was opened in October of 2007 including spa services to ensure her clients were receiving the best in skin care services and products. For additional information go to www.zethina.com or call (623) 979-4444.