Do Good, Get PR

As I have mentioned before on here, NARPRO.com is full of awesome, community minded shop owners. Good example is Jim Garnand, owner of Hi-Tech Auto Repair in Phoenix. He called me last week and asked for my help in spreading the word about his “Name Your Own Oil Change” idea. After the news of Officer …

PR is not enough

A challenge I have when explaining the benefits of PR is that it is not easy to explain. PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships …