A challenge I have when explaining the benefits of PR is that it is not easy to explain. PR is not a very tangible type of service. The only way to understand its power is to use it in conjunction with other marketing, promotion, advertising and networking opportunities. And understand that PR is about relationships …
How am I doing?
If you own a business, you know that the value of word of mouth is priceless. What your clients share and pass on to others can build your business and reputation. I have some clients who are afraid at first to ask their best customers to write a testimonial or refer them to others. But it is …